Rupert Campbell

Rupert joined Crocs, Inc. in March 2025 as Senior Vice President, Chief Commercial Officer for HEYDUDE, where he has been responsible for overseeing and executing the commercial strategy for the HEYDUDE brand globally. In his role as Brand President, he will lead all elements of the brand's product, marketing, and commercial go-to-market strategy.

An accomplished executive and expert within the footwear industry, Rupert's consumer-first mindset, operational excellence and long-term brand building prowess, position him well as the brand's next leader. Prior to joining Crocs, Inc., Rupert served as the President of adidas North America where he led a market of more than $6 billion in revenue and a team of more than 10,000. During his 10 years with adidas, he served in various leadership positions across several international regions, including Europe and Russia, helping to transform consumer perception of the brand and close the gap in performance against competitors.