Tuffy Kriegel is currently the VP of Merchandising APAC at Crocs, Inc. Previously, Tuffy served as VP Product for APAC at Gap, where they transformed the merchandising organization and implemented innovative strategies that significantly improved sales. Tuffy also held various leadership roles at Levi Strauss & Co., achieving substantial growth in multiple markets and earning several awards for excellence. With a strong background in retail management, Tuffy successfully founded and operated Tuffy's Hopscotch, a prominent children's retailer, and served as General Manager at Tuffy's Hardware & Lumber. Tuffy holds a BA in American Studies from Colby College.
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