Willis Lim is a Senior Business Intelligence Analyst at Crocs, Inc., where they focus on data-driven decision making in the APAC region. Previously, they served as the Regional Business Intelligence Lead at AIRR Labs, developing data platforms and training programs to enhance organizational capabilities. With a Master's in Analytics from Northeastern University and a Bachelor's in Physics from the National University of Singapore, Willis possesses a strong educational background that complements their extensive experience in data analysis and business intelligence across various industries. Raised in Singapore and educated in Boston, they are passionate about improving organizational efficiency through data literacy.
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