Cindy C.

Cindy C. is an experienced digital marketing professional currently serving as the Head of Digital Marketing at Croda since August 2020. Prior to this role, Cindy held the position of China Digital Marketing Manager at Stanley Black & Decker, Inc. from September 2019 to August 2020. Cindy's extensive career includes digital marketing management positions at Infineon Technologies, Texas Instruments, and Tektronix, where responsibilities ranged from campaign development to budget management and event organization. Early career roles also featured marketing assistant positions at BIC and QianLong Computer Software, as well as a Marketing Communication Supervisor role at Lafarge. Cindy holds a Master's degree in Public Relations and Marketing Communication from Peking University, a Bachelor's degree in English from Shanghai University, and a diploma in Finance from Shanghai Second Polytechnic University, alongside additional training in customer experience from The CX Academy.