Rob McKenzie is a dedicated digital marketing professional currently serving as the Head of Digital Marketing at Croda since 2025. With over 30 years of experience in B2B and B2C marketing, Rob has previously held leadership positions at companies such as Bluebeam, Inc., Tekla Software, and A-Safe, where they have successfully developed and executed integrated marketing strategies that drive business growth and engagement. Noteworthy achievements include a 483% ROI from digital campaigns and significant increases in social engagement and web traffic through innovative campaigns and SEO strategies. Rob is skilled in various marketing automation and analytics tools, and maintains a keen focus on creating meaningful connections with diverse audiences.
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