You could spend a lifetime discovering unique British buildings, furniture and landmarks - we have!

For 150 years, Crofts & Assinder has been creating beautifully crafted cabinet handles and luxury fittings, bringing subtle character and quality to interiors around the world. Our designs have made their mark in spaces like London’s Ritz and Waldorf hotels, Parliament House in Buenos Aires, and the ships of the Cunard and White Star Line.

Founded in Birmingham in 1875, we’re still a family-run business, still committed to British craftsmanship, and still passionate about creating timeless designs!

Crofts & Assinder

Alexander Crofts

This department focuses on promoting products and services while driving revenue through effective sales strategies.

Marketing and Sales

This department focuses on overseeing and optimizing the sales process, ensuring customer satisfaction and revenue growth.

Crofts & Assinder

Org chart

Teams

Marketing and Sales

Sales Management

Offices