Vijay Kumar

Vijay Kumar is a seasoned professional in retail management with extensive experience in buying and operations. Currently serving as a Senior Manager of Retail Buying at Croma since October 2023, Vijay manages a substantial portfolio of ₹250 Cr. across over 560 stores and online platforms. Prior roles include various managerial positions at Samsung India from January 2019 to September 2023, where Vijay led North India trade marketing efforts, achieving a 20% reduction in marketing costs. Previous experience also includes managing three Apple stores at iZenica APR with ₹60 Cr. in yearly sales, and a successful tenure at Reliance Digital Retail Ltd., where leadership contributed to revenue increases and operational efficiencies. Vijay holds a PGDMM in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS).