Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception,  Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. 

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 110+ stores across 68 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their Money’!

With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. 

Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group

Electronics

Retail

Croma

This department focuses on enhancing and optimizing the overall interactions and satisfaction of customers with the organization.

Customer Experience

This department oversees the coordination and administration of various managerial functions within the organization.

Management Operations

This department oversees the management and operations of retail stores to ensure optimal performance and customer satisfaction.

Retail Operations

This department manages employee relations, recruitment, and workforce development to support organizational goals.

Human Resources

This department oversees the coordination and optimization of supply chain processes, ensuring efficient movement and management of goods and services.

Supply Chain Management

The Supply Chain and Operations team at Croma plays a vital role in ensuring the efficient flow of products from suppliers to retail outlets and customers. This diverse team manages inventory, logistics, and procurement processes while optimizing service operations across various regions. Their focus on seamless coordination enables Croma to deliver an exceptional omni-channel shopping experience and maintain high standards of customer satisfaction.

Supply Chain and Operations

This department focuses on developing marketing strategies, managing product merchandising, and driving sales initiatives.

People (7)

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Other teams

Management Operations

Retail Operations

Human Resources

Supply Chain Management

Supply Chain and Operations

Marketing and Merchandising