Greg Fry

Greg Fry is an accomplished Senior Executive with over 20 years of sales experience, including eight years at the Director level. Currently serving as Sales Director at Croner since November 2020, Greg previously held the position of Group Sales Director at Clarity Global Group for a brief period in 2020. Prior experience at Lyreco UK and Ireland includes roles such as SMB Sales Director and Head of Mid Market Sales, where Greg established a new sales division and consistently achieved sales targets. With a strong background in client-facing roles and team management, Greg has demonstrated excellent negotiation skills and a commitment to fostering a positive sales culture, leading a team that achieved top performance. Proven track record in business growth and profitability underscores Greg's dedication to continuous improvement and enhanced brand reputation.