Alyssa Porter

Alyssa Porter is a Senior Manager of Trade Marketing at Cronos Group since March 2020, previously serving as Trade Marketing Manager at Labatt Breweries of Canada from February 2018 to March 2020. At Labatt Breweries, Alyssa developed and implemented regional brand programs, managed national campus strategies, and optimized community partnership investments. Earlier experience includes positions as District Sales Coordinator and Trade Marketing Coordinator at Labatt, as well as Marketing Coordinator at BOYNECLARKE LLP, where responsibilities encompassed advertising measurement, content creation, event planning, and sponsorship coordination. Alyssa holds a Bachelor's Degree in Commerce with a focus on Marketing from Saint Mary's University.