Jeff Jacobson

As General Manager of Canada and Europe, Jeff is responsible for implementing and defining the strategy and execution across all areas of the Canadian and European business including sales, marketing and manufacturing operations. Prior to joining Cronos Group, Jeff founded a Toronto based marketing agency and successfully launched and licensed several innovative software products in the mobile industry. As a co-founder of Peace Naturals, Jeff’s expertise and experience in licensing and compliance, new business development, project management and resource management help Cronos Group lead in domestic and international markets.