Tanner Mitchell

Director, National Accounts at Cronos Group

Tanner Mitchell began their work experience in 2006 as a Field Representative at The T1 Agency. From 2007 to 2019, they worked at Labatt Breweries of Canada, starting as a Sales Representative and progressing through various roles, including Territory Manager, National Key Account Manager, District Field Sales Manager, and National Partnership Manager. In these positions, they were responsible for managing partnerships with notable organizations and implementing Labatt's sponsorship strategy and governance. Since 2019, Tanner has been working at Cronos Group, where they initially served as a National Account Manager and is currently a Director of National Accounts. Their responsibilities involve developing and managing account promotions with top Key Account customers in Canada, fostering relationships with private retail, national chains, and government cannabis boards.

Tanner Mitchell attended St. Mary's University from 2003 to 2004 where they obtained a Bachelor of Business Administration (B.B.A.) degree with a focus on General Studies. Tanner then attended Mount Royal University from 2004 to 2008 and graduated with a degree in Business Administration with a specialization in Marketing. After that, Tanner Mitchell pursued further education at The University of Lethbridge from 2008 to 2010, where they obtained a B.Mgt degree in Business. Additionally, they have obtained several certifications including Certified Beer Server from the Cicerone® Certification Program in February 2017 and a Six Sigma White Belt Certification from Anheuser-Busch InBev in May 2012. Tanner Mitchell is also a Beer Steward Certified by the Master Brewers Association of the Americas (MBAA).

Links

Timeline

  • Director, National Accounts

    January, 2022 - present

  • National Account Manager

    October, 2019