Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. 

Our mission is to prove that media can be a differentiator in the communications process. 

How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. 

Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way.

For a peek into XM Nation, check us out at www.xmedia.com

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CROSSMEDIA USA

CROSSMEDIA USA's headquarters in New York, United States

Kamran Asghar

Bobby Singh

Anne Bologna

Lee Beale

Ali Plonchak

Kristen Metzger

The Media Planning and Buying team at Crossmedia USA specializes in creating and executing strategic media campaigns that connect brands with their target audiences across various channels. This cross-functional team collaborates closely to analyze insights, optimize media budgets, and leverage innovative buying techniques to enhance communication effectiveness. By integrating data-driven strategies with creative execution, they ensure that each campaign is impactful, measurable, and tailored to the unique needs of clients, making media a vital differentiator in the overall communications process.

Media Planning and Buying

The Leadership Team at Crossmedia USA is responsible for setting the strategic direction and vision of the agency, ensuring alignment across all channels and departments. This diverse group of executives drives innovation in media planning and execution, fosters a collaborative culture, and oversees key functions including client relations, analytics, talent development, and financial management, all while championing the company’s mission to transform media into a powerful differentiator for brands.

Leadership Team

The Analytics and Data Management team at Crossmedia USA focuses on leveraging data insights to drive strategic decision-making across all communication channels. This team is responsible for analyzing consumer behavior, optimizing media planning, and measuring campaign performance to ensure effective brand engagement. By employing advanced analytics and performance optimization techniques, they help clients navigate the complexities of media interactions and enhance overall communication effectiveness.

Analytics and Data Management

The Finance and Accounting team at Crossmedia USA is responsible for managing the company's financial health and ensuring accurate financial reporting. They oversee commercial finance operations, client accounting, and media operations, while providing strategic insights that drive decision-making and support the company's mission of creating innovative media connections. This team collaborates closely with other departments to optimize resource allocation and enhance overall financial performance.

Finance and Accounting

The Creative and Brand Development team at Crossmedia USA is dedicated to crafting and enhancing brand identities through innovative communications strategies. Leveraging deep insights into consumer behavior, the team collaborates across disciplines to create engaging, multi-channel experiences that resonate with audiences. By focusing on the intersection of creativity and brand strategy, they ensure that clients' messages stand out in a competitive media landscape.

CROSSMEDIA USA

Org chart

Teams

Media Planning and Buying

Leadership Team

Analytics and Data Management

Finance and Accounting

Creative and Brand Development

Offices

CROSSMEDIA USA

Org chart

Teams

Media Planning and Buying

Leadership Team

Analytics and Data Management

Finance and Accounting

Creative and Brand Development

Offices

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