Crossover Entertainment is a collective based in Dallas / Fort Worth that specializes in the development, production and promotion of music, sports and apparel. Crossover’s desire is to craft a culture of creative integrity among its partners and clients through innovative ideas that not only generate success, but also leave a lasting impression and inspire communities. At Crossover, we focus on creating concepts and programming that builds brands, shapes businesses, engages audiences and connects people through the power of the entertainment experience. 

Crossover Entertainment serves as a music and sports event producer, promoter, talent buyer, consultant, artist and athlete development firm, merchandise broker, and a marketing and branding agency.

Crossover's apparel brand and design house focuses on sports and entertainment lifestyle. It is a collaborative association between Crossover, select elite designers and Printed Threads - a nationally recognized industry leader in screen-printing and merchandise. Our vision is simple. We hope that our products end up in the hands of others who share a mutual love for sports fashion, entertainment flair and quality apparel.

A passion for music and sports brought the two worlds of Donnie Nelson and Lance Yocom together. Realizing each shared common interests and a mutual love for entertainment and sports, Crossover Entertainment was formed. It’s that simple.

Crossover Entertainment

Org chart

Teams

Offices