Crosstide
Rob Wyrobek is an experienced engineering manager currently serving as Engineering Manager at both Marks and Spencer and 101 Ways since December 2023. Previous roles include Technical Program Manager and Engineering Manager at Masabi, where Rob reported to the CTO and organized a leadership training program during a period of significant company expansion. Additional experience includes VP Engineering at RolePoint, Engineering Manager at Lyst, Senior Engineering Manager at OpenMarket, and Technical Lead at MX Telecom. Rob's expertise encompasses technical delivery, team building, and stakeholder engagement, supported by a strong educational background in Computer Science from the University of Cambridge.
Crosstide
Crosstide (formerly 101 Ways) helps enterprise organizations unlock value through custom software, data, and AI solutions—primarily in financial services, healthcare, and retail. Their approach is anchored by three core principles: delivering high-quality engineering to elite standards, launching teams quickly (within 15 days of a signed SOW), and empowering clients through hands-on upskilling to drive lasting transformation.