Abi Deacon is a Product (UX/UI) Designer at Croud since March 2020, specializing in user-centered design to enhance business growth and user experience. With a background in Conversion Rate Optimization (CRO), Abi has held various roles, including CRO/UX Designer (Manager) and CRO Account Manager, where responsibilities included improving client website performance through research, design implementation, and ongoing support. Prior experience at Propeller spanned roles from Head of Design to Senior Designer, focusing on managing creative teams and delivering impactful eCommerce experiences for prestigious brands. Early career experience includes working as an Outdoor Activities Instructor at Red Ridge Centre and a solid educational foundation in Graphic Design from the University of the West of England. Key clients throughout the career include Condeco, Britbox, AMC, Orlebar Brown, Joseph Joseph, and Sophia Webster.
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