Alex Smith

Alex Smith is an experienced professional in performance marketing and digital strategy, currently serving as Client Partner at Croud since January 2022. Prior to this role, Alex held positions at Wavemaker UK as Client Lead and Digital Strategy Lead, working with notable clients such as British Airways, P&O Cruises, and L'Oréal Luxe. Alex's earlier experience includes leadership roles at Maxus Global, where responsibilities involved overseeing digital strategy and client relationships for major accounts including BT, L'Oréal, and Barclays. Additionally, experience encompasses various positions at ZenithOptimedia Group and RAM Media Group, demonstrating a strong background in media planning and buying. Alex holds a BA (Hons) in Advertising and Public Relations from the University of Lincoln and is currently pursuing a TV Masters from Thinkbox.