Nisha Patel

Nisha Patel is a seasoned professional in the digital marketing industry, currently serving as the Director of Croud for the MENA region since April 2022. Previously, Nisha held the position of Head of Xaxis, MENA from February 2018 to January 2021, where oversight included managing the world's largest audience buying platform. Nisha’s career at MEC spanned nearly a decade, where roles included Client Business Director and Group Digital Operations Director, with notable achievements such as leading the integration of Print and Digital teams into a cohesive Display Activation team. Nisha began the professional journey as an Account Executive at MEC in 2007, following the completion of a degree in Political Communications and Media Management from the University of Southampton in 2005.