Michael Li currently serves as Chief Financial Officer at CrowdRiff since July 2025, following a role as Vice President of Financial Planning and Analysis at AutoTrader.ca from June 2024 to July 2025. Previously, Michael held the position of Vice President of Enterprise Business Development at OLG, where responsibilities included driving enterprise innovation and growth through strategic partnerships. Michael's prior experience includes Vice President roles in Operations & Customer Success at BookJane and Customer Success & Business Performance Management at Finastra, where notable achievements included high customer retention rates and significant revenue growth. Michael began his career as a Senior Auditor at TD Bank Group and as a Senior Accountant at KPMG. Education includes a Bachelor of Arts and a Master's in Accounting from the University of Waterloo.
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