Abby L.

Abby L. currently serves as the Director of Analytics at CrowdStrike, a position held since February 2023. Prior to this role, Abby was a Senior Manager of Customer Analytics at Palo Alto Networks, where efforts included leading the transformation of IT into a data and analytics business partner. Additional experience includes reporting and analytics roles at Jump 450, where dashboard development supported client media strategies, and at Amplitude, where Abby transformed the MarTech reporting stack critical for a pre-IPO phase. Earlier expertise at Palo Alto Networks involved managing teams to develop Marketing Attribution Models and establishing data-driven practices within the organization. Abby holds a degree from the UW Foster School of Business and completed coursework at Reforge in 2019.