Debra McCraw

Debra McCraw is a content strategy leader who specializes in building scalable content engines through the integration of storytelling, SEO, and data-driven approaches for brand growth. They have held various roles, including Digital Content Strategy Lead at Crowe and Senior Director of Content Strategy at CompTIA, where they led teams to produce impactful content for multiple audiences. Previously, Debra worked as a Senior Publications Editor at CEB, a Communications Specialist at Goodwill Industries International, and a freelance writer and editor. Debra began their journey in content creation as an Assistant Editor at Thomson Reuters and served as a Writing Tutor at the University of Kansas. They are currently pursuing their education at the University of Kansas.