Will Tinsmith is an accomplished business professional with extensive experience in both e-commerce and investment management. As the Owner of Lux Collective Corporation from January 2017 to August 2021, Will led an e-commerce brand focused on beauty and health products. Prior to that, a role as a Relationship Manager at E*TRADE from Morgan Stanley and as a Financial Analyst in the Leveraged Finance Department at Zions Bank provided foundational finance expertise. Currently, Will is the Owner of Tinsey Ventures LLC, an investment firm with a portfolio of restaurants and real estate, and serves as a Franchise Owner for Crumbl Cookies, managing multiple locations since January 2020. Will Tinsmith holds a Bachelor's degree in Finance from the University of Utah's David Eccles School of Business.
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