Jon Baker is an experienced marketing professional with a strong background in user acquisition and performance marketing. Currently serving as a User Acquisition specialist at Crunchyroll since June 2022, Jon previously held roles including Sr. Manager of Acquisition Strategy for HBO Max at WarnerMedia and Performance Marketing at Showtime Networks Inc. Notable achievements include substantial budget growth and improved cost efficiency in growth marketing at Uber, as well as leading programmatic social media campaigns at Netflix across multiple European countries. Jon's career began with a foundation in project management and operations at InsightExpress, and Jon holds a B.S. in Marketing from the University of Connecticut School of Business, complemented by studies at Sophia University.
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