Crunchyroll
Lily Chen has a diverse work experience spanning various industries. Lily currently works as a Senior Manager of Brand & Talent Partnerships at Crunchyroll, a global online anime video streaming platform. In this role, Lily partners with media tech and lifestyle brand companies to drive subscriptions and enhance brand awareness. Lily also manages relationships with talent and music labels to promote anime and music culture.
Prior to Crunchyroll, Lily worked as an artist under the name EL.SY., creating cinematic pop with alternative R&B and folk influences. Lily also served as an Artist Manager for Sean Bradford, an artist known for soulful vocals over electronic deep/tropical house beats.
Lily's career includes experience at Universal Music Group, where they worked as a Senior Manager of Digital Strategy & Partnerships. In this role, they assessed growth opportunities, negotiated licensing deals, and built business pipelines with music-focused startups.
Additionally, Lily co-founded and co-hosted The Business of Being Awesome Podcast, where they interviewed individuals who found courage to pursue their passions in their careers.
Lily has had internship experiences at SoundCloud, where they led creator research projects, and at Interscope Records, where they owned social analytics reporting for music video and record releases.
Lily began their career at PwC as a Senior Associate in Advisory, specializing in risk consulting, data center recovery, operational risk management, and corporate Treasury engagements.
Overall, Lily Chen has demonstrated a strong background in business development, talent management, digital strategy, content acquisition, and risk consulting.
Lily Chen has a Master of Business Administration (M.B.A.) degree with a focus on Music & Technology, Music Education, Digital Marketing & Analytics, and Media. Lily obtained this degree from the MIT Sloan School of Management, where they studied from 2014 to 2016. Prior to their graduate studies, Lily Chen completed their Bachelor of Science (B.S.) in Applied Economics and Management with a specialization in Finance and Strategy. Lily earned their undergraduate degree from Cornell University, where they attended from 2008 to 2012.
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Crunchyroll
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Crunchyroll connects anime and manga fans across 200+ countries and territories with the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement through content distribution, social, events, games, consumer products, and manga publishing. Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau. VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands