Crunchyroll
Yiwei C. is a Senior Marketing Science Analyst at Crunchyroll since February 2024, specializing in marketing mix and multi-attribution modeling, marketing campaign measurement, and data reporting. Prior experience includes serving as a Senior BI Analyst and Business Intelligence Analyst at Nations Info Corp, focusing on customer lifetime value prediction, ETL pipeline development, and data analytics for digital campaigns from January 2022 to February 2024. Yiwei's background also includes a role as a Business Analyst at Worldpanel by Kantar, where responsibilities involved market research and user growth analysis, and as a CRM Analyst at AutoNavi, emphasizing user experience strategies. Yiwei holds a Master of Science in Marketing Analytics from the University of Rochester's Simon Business School and a Bachelor of Arts in Advertising from Xiamen University, along with additional studies in marketing analytics and advertising management.
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Crunchyroll
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Crunchyroll connects anime and manga fans across 200+ countries and territories with the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement through content distribution, social, events, games, consumer products, and manga publishing. Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau. VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands