Yiwei C.

Yiwei C. is a Senior Marketing Science Analyst at Crunchyroll since February 2024, specializing in marketing mix and multi-attribution modeling, marketing campaign measurement, and data reporting. Prior experience includes serving as a Senior BI Analyst and Business Intelligence Analyst at Nations Info Corp, focusing on customer lifetime value prediction, ETL pipeline development, and data analytics for digital campaigns from January 2022 to February 2024. Yiwei's background also includes a role as a Business Analyst at Worldpanel by Kantar, where responsibilities involved market research and user growth analysis, and as a CRM Analyst at AutoNavi, emphasizing user experience strategies. Yiwei holds a Master of Science in Marketing Analytics from the University of Rochester's Simon Business School and a Bachelor of Arts in Advertising from Xiamen University, along with additional studies in marketing analytics and advertising management.