Doug McSweeney

Doug McSweeney currently serves as the General Manager Commercial at Crusaders, a position held since January 2024. Prior experience includes roles as General Manager at Selwyn Sports Trust from November 2022 to January 2024 and National Partnerships Manager at NZ Super Rugby Clubs from March 2022 to October 2022. Doug also worked as a Marketing & Communications Specialist for Matatū Rugby Team and spent eight years with BNZ Crusaders, concluding as Head Of Marketing & Communications. Earlier roles include Marketing, Events and Media Manager at Speight’s Highlanders, General Manager at Canterbury Golf, and Marketing & Commercial Manager at Canterbury Cricket. Doug possesses extensive experience in marketing and management within the sports sector.