Alex Ratford is the Global VP of Growth Partnerships at Crypto.com, where they lead global strategies across affiliate marketing, referral programs, and influencer collaborations. Previously, Alex served as the Global Marketing Partnerships Team Lead at IG, achieving significant increases in program revenue and expanding partnership strategies during a period of organizational change. They also held the position of Global Affiliate Lead for MyVitamins and MyVegan at THG, where Alex excelled in driving sales amid the challenges of the COVID-19 pandemic. Alex earned a Bachelor’s Degree from Kingston University and has a proven track record of optimizing performance through data-driven strategies and innovative marketing partnerships.
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