Andy Wallace is the Head of Digital Sales at Crytek, bringing 26 years of experience in the video games industry. Previously, they held significant roles at SEGA, Ubisoft, Activision, and Electronic Arts, managing commercial strategies and fostering relationships with key studios and retailers. Andy was also a member of BAFTA from 2021 to 2024. They earned a Bachelor of Science in Psychology from The Open University between 1997 and 2001.
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