Crywolf was launched, with the founding vision of getting kids outdoors. In a modern world we know that outdoor play comes with numerous benefits including health, learning, creativity, social skills, wellbeing and independence. Crywolf offers quality, playful and high performing outerwear to encourage outdoor play.

As part of our journey, Crywolf are committed to safeguarding our children’s world. We support responsible production practices and seek to offer customers eco-friendly products whenever possible. We are proud to be using recycled materials for our Play Jackets, Explorer Jackets, and Rain Overalls. Our popular Eco-Puffers and Reversible Vests has been proudly filled with Repreve® - a fibre made entirely from recycled plastics. As well, we know customers will love our super soft beanies made using Polylana® recycled fibre.

Crywolf is proudly designed and tested in New Zealand by adventure loving kiwi kids. The Māori name for New Zealand,  Aotearoa translates to 'land of the long white cloud' and means we know our rain! Each collection and colour palette is inspired by stunning New Zealand landscape and showcases our unique corner of the world.
 
We invite you to be a part of the Crywolf community and join us on our mission to get our kids back outside!

Crywolf Child

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Crywolf Child

Org chart

Teams

Offices

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