Tiff A. is a results-driven professional with extensive expertise in digital data strategy, market research, and reputation management in the pharmaceutical industry. Currently serving as the Environment Monitoring & Analytics Lead at CSL, Tiff optimizes news monitoring and social listening capabilities to deliver high-impact insights. Previously, Tiff held various roles including Director of Global Digital Channels at AstraZeneca and Technical Consultant at Brandwatch, where they designed bespoke solutions for clients. Tiff's educational background includes a BSc in Medical Neuroscience from the University of Sussex.
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