Dean Brabec

Executive Director Customer Experience (cx)

Dean Brabec is an experienced executive in the fields of customer experience and user experience design, currently serving as the Executive Director of Customer Experience at ČSOB since February 2024. With a robust consulting background, Dean has worked across various organizations, including positions as a UX Lead at BH Securities and UX Research Lead at Livesport, where responsibilities encompassed team management, user research, and continuous product improvement. Dean founded Brabec Media, overseeing digital product development and strategic marketing, and has contributed to academia as a guest lecturer. Educated in User Experience Design and Digital Concept Development, Dean has expertise in optimizing customer journeys, conducting comprehensive user research, and enhancing UX maturity across multiple industries.

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