Eva Michálková is a marketing strategist and customer insights expert with a diverse career spanning multiple industries. Currently freelancing since September 2021, Eva specializes in uncovering key insights to drive strategic decisions and growth opportunities. Previous roles include Product Manager at Ušetřeno.cz, Senior Channel Development Consultant at Vodafone, and various positions at Raiffeisen Bank, ESOMAR, and Direct People. Eva is also the founder of Active Mama, focusing on marketing and organizing events for families. Eva holds a degree in National Economics from the Technical University of Ostrava, enhancing a strong foundation in strategic marketing and customer relations.
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