Michelle James

Michelle James is an accomplished professional with extensive experience in the wireless industry. Currently serving as Vice President of Strategic Industry Programs at CTIA since July 2018, Michelle focuses on advancing Reverse Logistics, Forward Logistics, Smart Cities, IoT, and Certification Programs. Concurrently, Michelle holds the same title at WISE Certification, emphasizing collaboration across various stakeholders to enhance consumer confidence and support the device repair ecosystem. Prior to these roles, Michelle was the President and Owner of The Branding Network, specializing in community building within the wireless sector. Earlier experience includes serving as Marketing Director at Nokia, where Michelle managed a significant budget and directed field marketing initiatives, and Retail Marketing Director at Levi Strauss & Co., developing strategic marketing plans for substantial sales growth. Michelle earned a BA in Economics and Finance from The University of Texas at Dallas.