Andrea Lenig

Andrea Lenig has over 20 years of experience in the advertising industry, with a focus on media strategy and management. Andrea currently holds the position of VP, Media Director at CTP since 2019. Prior to joining CTP, they worked at Small Army as the VP, Media Director from 2018 to 2019, where they built a team and developed processes while working with clients such as TSA PreCheck, MegaFood, and Boston Medical Center.

From 2017 to 2018, Andrea served as the VP, Group Engagement Director at MRM // McCann Salt Lake City, where they were responsible for overseeing Exxon Mobil media and strategy, implementing segmentation and vertical go-to-market strategies. Andrea also supported additional lines of B2B business and oversaw cross-department development.

Andrea has extensive experience at Match Marketing Group, where they held the position of VP, Media Director from 2003 to 2016. Andrea created the agency's media department from the ground up, managed on-site and virtual teams, and contributed significantly to new business development, marketing, and client strategies. During their time at Match Marketing Group, they worked with major corporate brands across various industries, including retail, higher education, CPG, travel, communications, and non-profit.

Before joining Match Marketing Group, Andrea worked at Green Valley Anglers from 2003 to 2016, providing media support to agencies and direct clients. Andrea was involved in launching MyIntuition with Ted Talks and implemented a custom integration across the TED platform to increase awareness of higher education financial resources. Additionally, they achieved a 12% increase in brand favorability for Wellesley College over a 3-month campaign.

Andrea's earlier experience includes roles at Mullen from 2001 to 2003, Hill Holliday from 2000 to 2001, and HMC from 1996 to 2000, where they served as a Media professional and Media Supervisor respectively.

Overall, Andrea Lenig has a proven track record of successful media strategy development and implementation across a wide range of industries.

Andrea Lenig graduated from Calvin University in 1991 with a Bachelor of Arts degree in Communications. Prior to attending Calvin University, Andrea also attended VUHS, however, the specific duration and degree obtained from VUHS were not provided.