Patricia Matsson

Patricia Matsson is an experienced marketing professional with a strong background in digital analytics and performance marketing. Currently serving as both an Analytics Specialist and Digital Marketing Specialist at Ctrl Digital since January 2022, Patricia has previously held positions as a Performance Marketing Specialist at Vekst and Vagabond Shoemakers. Prior to these roles, Patricia gained valuable experience as a Digital Specialist at Precis Digital and worked part-time as a Sales Associate at Edblad & Co while completing educational studies. Patricia's early career includes serving as a Webmaster for the student association KarlEkon, where full responsibility for the organization’s webpages was managed. Patricia holds a Master of Science in Business and Economics from Handelshögskolan vid Karlstads universitet, earned in 2018.