Laura Alves is an experienced product owner currently at CTT - Correios de Portugal since July 2023, focusing on product requirements and communication skills. Previously, Laura held the position of Head of Digital Channels at Payshop from October 2019 to July 2023, overseeing digital coordination and product management. Laura's career also includes a significant tenure at Fidelidade from June 2013 to October 2019, where roles spanned digital marketing, innovation management, and web marketing, contributing to digital transformation and online channel performance. Laura began a marketing career at Casa Macário and completed an internship as a marketing assistant at Unilever. With a master's degree in management from Nova School of Business and Economics, complemented by executive education in digital practices, Laura combines marketing expertise with a strong focus on digital strategies.
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