Ladeidre Robinson

LaDeidre Robinson has a diverse work experience in graphic design and product design. LaDeidre is currently working as a Product Designer at Origence (formerly CU Direct) since 2022. Previously, they worked as a Creative Designer at Farmers Insurance from 2018 to 2022, where they were responsible for producing designs based on research and developing concept sketches, wireframes, mockups, and prototypes. LaDeidre also led the development of style guides and pattern libraries for digital applications and collaborated with the development team to implement company goals. Before that, they worked as a Lead Graphic Designer at Skyline Home Loans from 2016 to 2017, providing graphic design and brand development for various marketing initiatives. LaDeidre also worked as a Graphic Designer at Kirkland's from 2014 to 2016, ensuring consistent graphic design across all channels and markets. Prior to that, they worked as a Graphic Designer at Plan Left from 2013 to 2014, producing creative work for print and web. LaDeidre also has experience as an Ebook Co-Author, Intern, and Creative Director at AHA Advocates in 2012, where they co-wrote an eBook chapter and was responsible for producing brand identity and promotional material. LaDeidre started their career as a Graphic Design Assistant at Ball State University's Integrated Learning Institute from 2012 to 2013 and as a Creative Coordinator at Cardinal Communications from 2011 to 2013.

LaDeidre Robinson holds a Bachelor of Fine Arts (BFA) degree from Ball State University, where they pursued a major in Visual Communication and a minor in Marketing. LaDeidre has also acquired several certifications throughout their career, including UX Deliverables and Information Architecture from Nielsen Norman Group, Remote Research from Nielsen Norman Group, SAFe 5 Practitioner Certification from Scaled Agile, Inc., and Learning Content Marketing from Lynda.com.