Sara B. is an accomplished marketing and creative professional with extensive experience in strategic campaign development and brand management. Currently serving as Vice President of Marketing & Creative at cuddle+kind since October 2020, Sara previously held the role of Director of Marketing & Creative. Prior roles include Director of Brand & Integrated Marketing at WE.org, where Sara oversaw comprehensive marketing strategies and multi-channel campaigns, and content creator for the PetraAlexandra Blog, focusing on sustainable fashion. Early career experience includes positions at FedEx Express Canada and Sheridan Production House, highlighting expertise in multimedia content creation and video production. Sara holds a Bachelor of Fine Arts in Film Production from York University and a degree in Media Arts from Sheridan College.
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