MOH E. is a business development and sports technology professional with over 15 years of experience across Europe and the Middle East. Currently, they serve as Operations Manager and Co-Founder at Final Goal and as a Business Development Consultant for the Middle East, Africa, and Europe with CUE. Previously, they held the position of FIFA Fan Movement Ambassador from 2020 to 2023 and were the CEO of World Wide Tours & Sports Services from 2010 to 2020. MOH E. completed the FIFA/CIES Executive Programme in Sports Management in 2019, demonstrating a commitment to enhancing fan engagement and sports innovation.
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