To understand how incredibly difficult it is to replicate the Cumbrae’s system, you have to understand one thing: factory farming is the new normal.

In an age where local and artisanal are the buzzwords that huge brands are built on, it can be virtually impossible to find the real thing. That's where Cumbrae's is completely unique. What Cumbrae’s has done is connect all the farmers who are doing things right – the old-fashioned way – and brought them into the fold and given them a place where they can farm without the enormous pressure, constraints and quotas of the factory system.

We bring the country to the city and to do that well we cultivate great relationships on each end – with the farmers and the animals in the country, and the educated and informed customers in the city.

The way the Cumbrae’s operation works means that everyone in the equation needs to be treated well in order for everyone involved to stay involved. It’s simple. Take care of the farmers who want to take care of the animals, and the result is meat that is unsurpassed in quality and taste.

Everything you see at Cumbrae’s starts on a farm. In fact, Cumbrae’s has its own farms. A giant city butcher shop that has its own farms? This is remarkable.

And this is why you come to Cumbrae’s.

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