Devy Franco currently serves as Sales Director for Colombia at Bonda, a position held since March 2025. Previously, Devy held multiple leadership roles at Betterfly from June 2022 to March 2025, including Director of Strategy & Planning for Latin America and Head of Sales & Planning. Earlier experience includes being Head of Commercial and Expansion Manager at Ameiz, and leading the sales team at Groupon from June 2016 to February 2021, overseeing significant gross bookings and managing a multidisciplinary team. Additional roles include Planner for Colombia and Peru at Peixe Urbano and a credit analyst at Bancolombia. Devy holds a degree in Industrial Engineering from Escuela Colombiana de Ingeniería Julio Garavito and completed a course in effective negotiation and conflict resolution at Pontificia Universidad Javeriana.
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