Patrick Sievers

Patrick Sievers is a seasoned marketing professional with extensive experience in the automotive industry. Currently serving as the Global Head of Marketing and Global Head of CUPRA Brand Experience at CUPRA since October 2019, Patrick is responsible for a range of initiatives including events, sponsoring, social media, and merchandising. Previous roles include serving as Executive Assistant to the Vice President of Sales and Marketing at SEAT, and as a Market Analyst/Product Manager for SEAT models, where strategic marketing and product strategies were developed. Academic qualifications include a Master of Arts in International Management from Hochschule Bochum and a Bachelor of Arts in International Business from the University of Applied Sciences and Arts Dortmund.