Haley Barcus

Haley Barcus is a seasoned professional in the marketing and public relations industry, currently serving as the Director of Influencer Marketing at CUPSHE since March 2025. Prior to this role, Barcus held various positions at GUESS?, Inc. from May 2016 to September 2022, including Senior Manager of Social Media, where responsibilities encompassed creative direction and social media marketing. Barcus also excelled as a Social Media Manager and Coordinator, focusing on brand strategy and influencer relations. Earlier experiences include working as a PR Account Executive at SUCCARRA Media Group and managing public relations and web operations at The Laundry Room. Barcus holds a Bachelor of Science in Business Administration, Marketing from California State University, Fresno.