Iris Yen

Iris Yen currently serves as the Chief Marketing Officer at CUPSHE since February 2025, bringing extensive experience from previous roles, including Head of Media Content and Partnerships at Nike from 2022 to June 2025, overseeing marketing, gaming, content, and community initiatives. Prior to Nike, Iris was VP, Head of Media, Strategy, and Audiences at Red Bull from 2019 to 2022, leading a large team in strategy, communications, and analytics. Additional experience includes positions as VP, Head of Communications at GUESS?, Inc., and social media and content leadership at American Eagle Outfitters. Earlier roles also encompass Vice President positions in marketing and communications at Quiksilver and M Booth as an Account Supervisor. Iris Yen started a career in marketing and PR at Universal Music Group. Iris holds a degree in Anthropology and Marketing with a minor in Psychology from Washington University in St. Louis.