MacKenzie Light

Mackenzie Light is a seasoned digital marketing professional with extensive experience in driving organic traffic and lead generation through SEO and CRO best practices. Currently serving as Senior Digital Marketing Manager at Curative since August 2022, Mackenzie previously held the Digital Marketing Manager position at GP PRO from June 2019 to July 2022, where responsibilities included analyzing digital performance and optimizing strategies to enhance user experience. Early career roles include Digital Marketing Strategist and Marketing Intern positions, where Mackenzie developed comprehensive marketing plans, collaborated on website design enhancements, and conducted market research. Additionally, Mackenzie has a background in yoga instruction and sustainability advocacy, having served in various capacities at organizations such as Flamingo Mobile and the University of Georgia Office of Sustainability. Mackenzie holds a degree in Marketing with a focus on Digital Marketing and Sustainability from the University of Georgia's Terry College of Business.