Ivan Roubtsov is a seasoned marketing professional with extensive experience in driving lead generation and organic traffic growth across various industries. Currently serving as the Head of Marketing at CurbWaste, Ivan achieved a remarkable 10x boost in lead generation and significantly enhanced Google Search visibility. As the Founder of HeartOfScience, Ivan focuses on inspiring young scientists by providing essential educational resources. Previously, in roles such as Director of Demand Generation at BuildOps and Senior Growth Marketing Manager at Unity Technologies, Ivan demonstrated expertise in SEO optimization and expanding technological offerings. Ivan's career began with a solid educational foundation in Information Systems and Computer Science from Concordia University and the Institute of Business & Technology in Yaroslavl, Russia.
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