Curenta
Ghada Barsoum is an experienced product management professional currently serving as the Head of Product at Curenta since December 2020. Prior to this role, Ghada held the position of Senior Performance & Product Consultant at Dale Carnegie Training from 2017 to 2018, and worked as a Product Manager at Dawastore, an online pharmacy focusing on chronic patients and self-insured corporates, from 2014 to 2017. Earlier in Ghada's career, a significant tenure at BNP Paribas from 2007 to 2012 included roles as Individual Banking Head (Act-as), Senior Retail Account Officer, and Retail Account Officer. Ghada holds a Bachelor’s degree in Economics & Political Science from Cairo University, completed in 2006, and furthered professional education at Product School in 2021.
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Curenta
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Curenta focuses on the Nurse-Led healthcare vertical, where there’s a severe Talent Scarcity. 1. We started by medication management within Long-Term Care facilities, connecting them with our pharmacies network, coupled with on-demand delivery. This is followed by a long list of supplies and other services to provide. 2. The other niches we are going to cover are: 1. Home Infusion Therapy 2. Home Care Basically, Curenta is catering to reducing the time of service provided by nurses, helping them with our technology to do their jobs and yet cover their shortages.