William Engle is the Director of Strategic Pricing at Curinos, where they lead initiatives for pricing and packaging strategies tailored to SaaS and data solutions in the financial services industry. Previously, Engle served as VP of Consumer Pricing at Dow Jones, managing value-based pricing strategies across various channels. They possess over 15 years of experience in strategic pricing in both B2B and B2C environments, with expertise in data-driven pricing, market research, and cross-functional collaboration. Engle holds an MBA from New York University and a dual degree in Finance and Economics from Penn State University.
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