Nitasha Ali

Nitasha Ali, Ph.D., is an experienced qualitative researcher currently working at CURION since August 2023. Previously, Nitasha held the position of Senior Associate, Qualitative Insights at Material from June 2021 to June 2023, where responsibilities included designing and executing research studies to understand target audiences through various qualitative research methods. Nitasha also served as a Junior Qualitative Strategist at Ulta Beauty and contributed to market research on customer behaviors. Prior experience includes roles at NORC at the University of Chicago, where Nitasha conducted interviews for significant research projects, and as a Research Assistant at the University of Manitoba. Nitasha holds a Doctor of Philosophy in Anthropology from the University of Manitoba, a Master of Arts in Anthropology from the University of Mississippi, and a Bachelor of Arts in Anthropology from Simon Fraser University.