Currency Advisory Group is a strategic advisory firm built for leaders who understand that culture is no longer a marketing tactic, it is business infrastructure. We partner with C-suite and senior leadership to turn cultural intelligence into operating systems that unlock growth, sharpen strategy and future-proof entire organizations.

Our methodology, Culture Capital Engineering™, identifies cultural misalignment, uncovers untapped cultural equity and converts both into competitive advantage. The result is clarity at the top and alignment across marketing, product, talent and partnerships.

Founded by Ted Chung, Ryan Ford and Cameron Crane, Currency brings decades of proven impact shaping and transforming brands for Google, Amazon, Netflix, Disney, Apple, BMW, Taco Bell, Marriott and Kraft Heinz. We operate quietly, selectively and by referral only because the work sits at the highest levels of decision-making.

Currency guides leadership through the realities of the culture economy and builds the systems that help companies achieve cultural permanence, not just cultural relevance.

Currency Advisory Group

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